Contracted to lead the creative direction for CitiTrends’ Spring, Summer, and Fall 2016 campaign shoots. Oversaw concept development and execution in multiple locations, including Philadelphia, Miami, and Savannah.

Responsibilities included model casting, location scouting, shot list creation, and on-site styling. Collaborated with production teams to ensure each campaign aligned with brand identity while capturing bold, trend-forward visuals that resonated with CitiTrends’ core audience.